Website Projects

While working for a digital marketing agency, I launched 20 responsive websites in the healthcare, hospitality, and real estate industries. Designed digital components and layouts that utilize consistent UI patterns that meet UX best practices. Created mockups and prototypes that translate business requirements and user research into user-centric designs. Directed software developers to improve website functionality through multiple rounds of QA testing.

Every website build began with a client kick off meeting, there I would discover the clients expectations, ranging from design preferences to specific functionality requirements. I also would seek to understand the client's brand identity, preferred style, and any specific features or functionalities they want on the site. Lastly, Research competitors and industry trends to ensure the website stands out and meets modern standards.

I would begin each website build by creating some low fidelity wireframes in Figma, to outline the structure and layout of a website before moving into the actual design phase. This helps the client see the direction of the website, ensuring alignment with client expectations before moving on to more detailed design and development phases. I also would conduct thorough testing to identify and address any bugs, usability issues, or compatibility problems. Ensure the website functions correctly across different browsers and devices.

Here are some key results from several projects I worked on:

Organic search traffic to their website increased by 209% in 24 months.

Contact form submissions (leads) grew 200%

We were able to take the website from 400 to 4,000 visitors in just a few months.

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Moreover, the challenge of addressing unforeseen issues during the development process, such as compatibility across various devices and browsers, underscores the need for adaptability and problem-solving skills in the web development landscape. Throughout this process, effective communication with the client is crucial. Regular check-ins, clear explanations of design decisions, and collaboration on feedback ensure the final product meets the client's expectations and serves its intended purpose effectively.