Branding Projects

Throughout the last five years, I have been contracted to create full visual identities for numerous small businesses. These brand packages included mood board, custom color palette, typography, a full logo suite, and curated stock imagery. My main focus was the equestrian and pet industry.

Effective branding begins with a deep understanding of the client's identity and extends to a nuanced comprehension of their ideal client and target audience. Getting to know our client involves delving into the essence of their brand – its values, mission, and unique characteristics.  By profiling the characteristics, preferences, and behaviors of this hypothetical perfect customer, we can tailor the brand strategy to resonate with those who are most likely to connect with and invest in the product or service. This holistic understanding forms the foundation for a strategic and compelling branding approach that not only reflects the client's identity but also resonates authentically with those they aim to attract

Each one of much clients was given a complete brand color created in Adobe Illustrator as well as a 20 page brand guide created in Adobe Indesign.

Effective branding creates an emotional connection, allowing customers to form positive associations with the brand. This, in turn, can lead to increased customer loyalty and advocacy. A well-crafted brand also sets a business apart from competitors, helping it to stand out in a crowded market. Beyond differentiation, strong branding can command premium pricing, as consumers often perceive well-branded products or services as higher in quality. Additionally, a cohesive and consistent brand image enhances credibility and professionalism, attracting both customers and potential business partners. Ultimately, great branding contributes to long-term success by building a positive brand image and fostering lasting relationships with the target audience.

‍Design has to be authentic and visually pleasing to stand out, but also simple to communicate well.