Illustration of woman using a computer
About Me

Hi, I 'm Jenny

A visual designer and art director with a focus on UI/UX design and branding.
I am a multi-faceted designer living in sunny, sometimes too sunny, Charleston South Carolina.  My educational background includes a BA in Psychology from Bucknell University, an AAS in Graphic Design and certificate in UX/UI design from Parsons School of Design. Since graduating, I have held jobs at digital marketing agencies, web design firms, in-house teams, Fortune 100 companies, and technology start-ups, as well as taking on various freelance work. My designs have a clean and lively aesthetic with experience ranging from e-commerce, consumer brands, healthcare, finance, and small businesses. With years of experience in the industry, I have honed my skills in both remote and office work environments. When I am not designing, you can catch me out on the boat, playing with my dogs (Otto and Salty), or competing in equestrian events.

My Toolbox

Here are some of my favorite design tools:
Adobe Suite
Google Suite
Webflow
Figma
Miro
Airtable
Shopify
Adobe Firefly
Chat GPT

Skills I've Learned

Experience in:
Visual Design
Branding + Logo Design
Wireframing
UI/UX Design
CMS Management
Prototyping
Art Direction
Production Design
Illustration

Education

My educational background includes:
Parsons School of Design
Certificate in UI/UX Design
Parsons School of Design
AAS in Graphic Design
Bucknell University
BA in Psychology

Experience

A brief look at my career journey.

Current

Founder + Freelance Designer

One Horse Design Studio

Spearhead contract design projects for a variety of companies.  Collaborate with cross-functional teams to create and execute design concepts for a wide range of projects, including UI/UX, web design, branding, and internal design audits. Translate client requirements and brand guidelines into visually appealing and cohesive design solutions and systems using Figma and the Adobe Suite.

wireframe for website

2022-2023

Visual Designer - Employee Experience & Design

Northwestern Mutual

Interpreted UX research to construct a cohesive and intuitive interface for Northwestern Mutual’s employee portal. Translated brand elements in large scale content migration. Created interaction and visual strategies that helped develop navigation, organize content, and advocate for the needs and goals of SMEs. Identified inefficiencies and built solutions for internal CMS. Created stakeholder presentations and served as a design resource for the employee experience division.

Northwestern Mutual graphic.

2021-2022

Senior UI/UX Designer

The Diamond Group

Championed user experience efforts for digital marketing agency in the healthcare industry. Led the design process for 20+ responsive websites and landing pages using Figma and Adobe XD.  Designed style systems, components, and layouts that utilized consistent UI patterns and met UX best practices. Created wireframes and prototypes that translated business requirements into user-centric designs. Directed software developers to improve website functionality through multiple rounds of QA testing.

wireframe for website

2020-2021

UI/UX Designer

3Rein

Hands-on expertise in developing UX and visual design solutions for a consumer facing equestrian management product in an agile environment. Design process relied on fast sprints where ideas are flushed out quickly and iterated upon. Worked collaboratively with three person design team and stakeholders to understand user goals and pain points.

mobilel phone mockup

2019-2020

Graphic Designer

Spartina 449

Conceptualized, art directed, and designed three top-grossing and 50+ soft good product designs from research stage to final product. Illustrated product designs using Adobe AI and PS.  Led creative ideation and development of athletic collections. Worked closely with the CEO and manufactures to facilitate creative concepts throughout the brand.

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Referrences Available Upon Request

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Freelance Boat Captain
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Freelance Dog Lover
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Freelance Creative
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Freelance Designer
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Freelance Boat Captain
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Freelance Dog Lover
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Freelance Creative
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Freelance Designer
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Have a project in mind?

Let's Talk

Get in Touch
Get in Touch
BASED IN CHARLESTON, SC 📍 WORKING WITH CLIENTS ALL OVER THE WORLD
2024 @ Jennifer Morse