This was a student project completed in six weeks
For this platform to be built, I had to conceptualize the following:
Gain a comprehensive understanding of Broadstone Consulting Innovation Hub’s value proposition, competitive position, and business goals and create a Core Strategy for how to approach this project
Define and articulate the platform architecture
Develop comprehensive and consistent User Experience design
Developing a website that allows user to search for and schedule appointments with qualified HR professionals in a clean and easy to interact interface.
My process will be different inn different projects and will be determined by many factors such as the project goals, business needs, complexity of the problem, time and etc. Here I’ll describe my process for solving this problem.
Before doing any ideation I started to analyzing the existing research and personas to understand the core of the product and Broadstone Consulting. I took a high level approach to turning HR Nexus's business goal and user needs into an actionable plan. I began by analyzing the objective, context, and delivery of the product and whiteboarding my ideas in Miro.
There are two main types of users (HR professionals providing HR services and users seeking HR services)
The credibility of the HR Professionals must be reinforced to generate trust in the product
The product must have easy and quick onboarding and scheduling
Data security is a priority
Before going into user interface design, I made sure to polish the features and user interaction flow. The following feature user journey maps to describe the content strategy and user flow through the app, listing potential features users may interact with. The creation of flowcharts are the basis for refining the workload necessary for developers and higher-fidelity designs later on, and for discovering potential issues behind the product in a quick and time-efficient way.
I usually start the design process with low fidelity wireframes. I had a list of screens to cover all scenarios so I started to sketching different designs to detail out the flows to discuss and share with class members to get feedback. With my wireframes I was able to clearly define the basic features and main user journey of the website.
What can users do on the website?
Below are wireframes for professional bio screens, scheduling an appointment, and payment.
With the help of Figma I created a low fidelity, clickable prototype. I tested this prototype with 2 users. I found the first test to be successful. To further examine the usability of the website I need to build out the rest of the prototype with more user options.
As a designer, we are often lured by new and trendy designs. But, We must always remember the primary goal is to understand the user, their problems and then come up with a design that solves it.
The most valuable feedback can come from usability testing. Spend time listening to every user and look for commonalities in their experiences.